The Nepal Tourism Board (NTB), in partnership with TikTok, has launched a three-day Travel Content Creation Workshop in Kathmandu to strengthen Nepal’s digital tourism promotion under the Visit Nepal Campaign 2026.
Held from June 24 to 26, the workshop brings together tourism professionals, trekking guides, mountaineers, travel entrepreneurs, media representatives, and digital content creators. Organized under the #VisitNepal initiative, the program focuses on developing skills in short-form video production, digital storytelling, audience engagement, and responsible content creation.
Speaking at the workshop, NTB Officiating CEO Hikmat Singh Ayer emphasized the growing influence of digital platforms on travelers’ destination choices. He noted that the collaboration with TikTok will help Nepal showcase authentic travel experiences, diverse cultures, breathtaking landscapes, and unique adventure opportunities to a global audience.
NTB Spokesperson Sunil Sharma highlighted the increasing importance of content creators in inspiring modern travelers. He expressed confidence that the workshop would equip participants with practical digital marketing and storytelling skills, enabling them to contribute not only to Nepal’s tourism growth but also to the country’s expanding digital economy.
As social media continues to shape global travel trends, the Nepal Tourism Board aims to position Nepal as a leading destination for adventure, culture, nature, and heritage tourism. By leveraging TikTok’s global platform and the power of short-form video content, the initiative seeks to reach younger, digitally connected travelers and strengthen Nepal’s international tourism branding during the Visit Nepal Campaign 2026.
The partnership reflects NTB’s broader strategy to embrace digital innovation and enhance Nepal’s competitiveness in the global travel market through authentic, engaging, and responsible storytelling.
